How to Market Your Freelance Business
While larger companies typically have dedicated staff and budgets to devote to marketing their business, freelancers often have fewer resources to allocate to these efforts. However, there are ways to market your freelance business effectively, no matter the service or…
10 Small-Business Marketing Ideas for Fall
Fall isn’t just about cooler weather, NFL games and pumpkin spice lattes. It’s also a fantastic business marketing opportunity to attract new customers and make your existing ones feel special during the run-up to the holiday season. The best marketing…
What Is Inbound Marketing?
Inbound marketing relies on getting the attention of potential customers through indirect means such as useful content and experiences. In contrast, outbound marketing involves reaching out directly to a target audience through email, text messages or another method. Simply put,…
What Is Direct Marketing?
Direct marketing is a strategy where you promote your products and services directly to potential buyers. Your message to buy can be delivered through traditional marketing methods, such as email marketing, direct mail and telemarketing, and also through newer methods…
Stock Market Outlook: January 2024
It’s a new year, a new you — and a new economy. Markets seem to have bottomed out in 2023, while interest rates seem to have peaked. Americans will go to the polls later this year to choose a president….
How to Market a Product
Product marketing is the process of bringing the goods or services your business provides to the attention of potential buyers to drive sales. To market a product effectively, you’ll want to design marketing materials that appeal to your target audience…
Small-Business Marketing Statistics and Trends
Whether you’re a small-business owner handling your own marketing strategy, a freelance marketer hoping to keep on top of trends or a consumer hoping to become more marketing literate, small-business marketing statistics offer valuable insight. The following numbers can give…
What Is Online Marketing? Strategy and Tips
Online marketing, a subgroup of digital marketing, uses the internet to promote a business and its products or services. This can be done through email, digital ads, social media, online content and influencer marketing. A comprehensive business marketing plan will…
What Is Direct-to-Consumer Marketing?
Direct-to-consumer marketing, or D2C marketing, is a strategy in which a company promotes and sells its products or services directly to consumers, cutting out the need for any intermediary retailers. D2C marketing is essentially the new and improved mail-order catalogue:…
The Ultimate Guide to Small-Business Marketing
Creating a small-business marketing strategy can help you reach, develop and maintain relationships with your customers. Online marketing — including a business website, social media profiles and email campaigns — can help a small business reach a larger audience. Traditional…