How to Create a Small-Business Marketing Budget
A marketing budget is an estimate of how much money a business plans to spend on marketing its products or services during a given timeframe, such as a year. Costs that should be taken into account when creating a marketing…
What Is Local Marketing? Strategy and Tips
Local marketing refers to strategies that can be used to reach customers that live or work near a small business. Targeting customers in neighborhoods or cities close to the location of a business is especially important for brick-and-mortar operations such…
Social Media Marketing: What It Is, How It Works
Social media marketing, a type of digital marketing, uses social media platforms to deliver online content to a business’s target audiences. Content is generally designed to build brand awareness and promote products or services, but it can also help a…
6 Marketing Mistakes Small Businesses Should Avoid
Marketing is an expense, but it can also be considered an investment in the success of your small business. When done correctly, it can build your brand, draw prospective customers to your website or store, and ultimately drive revenue. To…
What Is B2B Marketing? Strategy, Tactics and Tips
Business-to-business, or B2B, marketing is used by businesses to promote their products and services to other businesses and organizations. Marketing efforts don’t directly target individual consumers, which is different from business-to-consumer, or B2C, marketing. Relationship building is important in B2B…
What Is Influencer Marketing? Strategy and Mistakes to Avoid
Influence marketing is a form of social media marketing where businesses partner with influencers — people known online for their knowledge on a topic and who have sizable social media followings — to promote their products and services. Because influencers…
What Is Marketing Attribution?
Marketing attribution models look at each component of your marketing campaign and try to determine how much it contributed to conversion. A form of statistical analysis, it’s typically used to gauge the efficacy of various digital marketing techniques, but getting…
28 Best Marketing Tools for Small Businesses
Marketing tools can help small businesses maximize their marketing efforts to reach customers, build their brand and drive sales. These tools — including online marketing services, digital platforms and apps — can provide automated features to improve efficiency, plus analytics…
How to Write a Marketing Plan
A marketing plan outlines your marketing strategy, which includes how you’ll attract new customers, retain current customers and promote your products or services. Creating a marketing strategy is key to ensuring you’re making the most of your money while targeting…
Guide to Content Marketing for Small Businesses
Content marketing is a strategy that focuses on the creation and sharing of blogs, newsletters, videos, podcasts and other content that is useful to a business’s target audience. Business websites, social media platforms and email are often used to share…