How to Market a Product
Product marketing is the process of bringing the goods or services your business provides to the attention of potential buyers to drive sales. To market a product effectively, you’ll want to design marketing materials that appeal to your target audience…
Small-Business Marketing Statistics and Trends
Whether you’re a small-business owner handling your own marketing strategy, a freelance marketer hoping to keep on top of trends or a consumer hoping to become more marketing literate, small-business marketing statistics offer valuable insight. The following numbers can give…
What Is Online Marketing? Strategy and Tips
Online marketing, a subgroup of digital marketing, uses the internet to promote a business and its products or services. This can be done through email, digital ads, social media, online content and influencer marketing. A comprehensive business marketing plan will…
What Is Direct-to-Consumer Marketing?
Direct-to-consumer marketing, or D2C marketing, is a strategy in which a company promotes and sells its products or services directly to consumers, cutting out the need for any intermediary retailers. D2C marketing is essentially the new and improved mail-order catalogue:…
The Ultimate Guide to Small-Business Marketing
Creating a small-business marketing strategy can help you reach, develop and maintain relationships with your customers. Online marketing — including a business website, social media profiles and email campaigns — can help a small business reach a larger audience. Traditional…
How to Create a Small-Business Marketing Budget
A marketing budget is an estimate of how much money a business plans to spend on marketing its products or services during a given timeframe, such as a year. Costs that should be taken into account when creating a marketing…
What Is Local Marketing? Strategy and Tips
Local marketing refers to strategies that can be used to reach customers that live or work near a small business. Targeting customers in neighborhoods or cities close to the location of a business is especially important for brick-and-mortar operations such…
Social Media Marketing: What It Is, How It Works
Social media marketing, a type of digital marketing, uses social media platforms to deliver online content to a business’s target audiences. Content is generally designed to build brand awareness and promote products or services, but it can also help a…
6 Marketing Mistakes Small Businesses Should Avoid
Marketing is an expense, but it can also be considered an investment in the success of your small business. When done correctly, it can build your brand, draw prospective customers to your website or store, and ultimately drive revenue. To…
What Is B2B Marketing? Strategy, Tactics and Tips
Business-to-business, or B2B, marketing is used by businesses to promote their products and services to other businesses and organizations. Marketing efforts don’t directly target individual consumers, which is different from business-to-consumer, or B2C, marketing. Relationship building is important in B2B…