What Is Influencer Marketing? Strategy and Mistakes to Avoid
Influence marketing is a form of social media marketing where businesses partner with influencers — people known online for their knowledge on a topic and who have sizable social media followings — to promote their products and services. Because influencers…
What Is Marketing Attribution?
Marketing attribution models look at each component of your marketing campaign and try to determine how much it contributed to conversion. A form of statistical analysis, it’s typically used to gauge the efficacy of various digital marketing techniques, but getting…
28 Best Marketing Tools for Small Businesses
Marketing tools can help small businesses maximize their marketing efforts to reach customers, build their brand and drive sales. These tools — including online marketing services, digital platforms and apps — can provide automated features to improve efficiency, plus analytics…
How to Write a Marketing Plan
A marketing plan outlines your marketing strategy, which includes how you’ll attract new customers, retain current customers and promote your products or services. Creating a marketing strategy is key to ensuring you’re making the most of your money while targeting…
Guide to Content Marketing for Small Businesses
Content marketing is a strategy that focuses on the creation and sharing of blogs, newsletters, videos, podcasts and other content that is useful to a business’s target audience. Business websites, social media platforms and email are often used to share…