What Is Influencer Marketing? Strategy and Mistakes to Avoid
Influence marketing is a form of social media marketing where businesses partner with influencers — people known online for their knowledge on a topic and who have sizable social media followings — to promote their products and services. Because influencers…
What Is Marketing Attribution?
Marketing attribution models look at each component of your marketing campaign and try to determine how much it contributed to conversion. A form of statistical analysis, it’s typically used to gauge the efficacy of various digital marketing techniques, but getting…
28 Best Marketing Tools for Small Businesses
Marketing tools can help small businesses maximize their marketing efforts to reach customers, build their brand and drive sales. These tools — including online marketing services, digital platforms and apps — can provide automated features to improve efficiency, plus analytics…
How to Write a Marketing Plan
A marketing plan outlines your marketing strategy, which includes how you’ll attract new customers, retain current customers and promote your products or services. Creating a marketing strategy is key to ensuring you’re making the most of your money while targeting…
Guide to Content Marketing for Small Businesses
Content marketing is a strategy that focuses on the creation and sharing of blogs, newsletters, videos, podcasts and other content that is useful to a business’s target audience. Business websites, social media platforms and email are often used to share…
How to Train for a Marathon While Traveling
Keeping up with a marathon training plan is tough — and traveling makes it even harder. Traveling can make it more difficult to find time to fit in a workout, as well as a place to do it. It can…
18 Marathons Later, Here’s What I’ve Learned
Training to run a marathon is hard work. Even if you’re following a training plan, you’re bound to have questions. After running 18 marathons, I’d like to think I know a thing or two about training for one. Here are my…
How to Avoid Undertraining for a Marathon
Training for a marathon or half-marathon takes dedication. Without it, you run the risk of beginning the race undertrained and underprepared. But, when it comes to training, you may have some questions. How early should I start training? How often…
CREAMY MAC AND CHEESE
Get ready to indulge in a pot of Creamy Mac and Cheese that is made on the stovetop and ready to eat in less than 20 minutes. Say goodbye to the box mix and hello to the best creamy mac and cheese…
Are you guilty, girl?
Are you guilty? You burnt your dreams on fire, Just for your family’s reputation to sire, I ask you, a girl? From your childhood you’ve been taught, Girls maintain family & things only men bought. From the day you got your first…